Chester

Alas: Smith and Jones…

In Chester in June last year I was trying to do what I do in a city I don’t know well: drifting around taking things in and trying not to focus too much on the obvious. This involves looking up, as we’re always told to do (by people like me, for example) above shop fronts, but also looking down towards semi-basements and cellars, and looking horizontally, down alleys and along back streets. Drifting is not easy in a busy city centre in the middle of summer, but when looking up I did manage to catch sight of some interesting details without bumping into too many people. One such was this old sign for W. H. Smith, newsagents and booksellers, a name about to disappear from Britain’s high streets after more than 200 years.

Smith’s was founded by Henry Walton Smith in 1792, but its great expansion occurred under his grandson, William Henry Smith, who had the idea of station bookstalls during the railway boom of the 1840s and turned the business into a nationwide multiple retailer. By 1905, when this hanging sign was designed by artist Septimus E. Scott, there were branches of Smith’s in hundreds of locations, both high streets and stations. The sign shows a Smith’s newsboy, who sold newspapers, magazines and the occasionally book from a large basket, crying his wares as he went along, as did many other on-street newspaper sellers in days gone by.*

There are still a few newsboy signs hanging above what are still, at the time of writing, branches of Smith’s. They’re not all exactly the same – many were standard enamel signs but others seem to have been hand-painted – so it’s worth giving each one a good look. The brackets vary too, with different combinations of wrought-iron curlicues, some also featuring the name of the business, others incorporating the company’s oval-shaped ‘WHS’ device. Now the shops they adorn and advertise are being sold, as W. H. Smith undertakes the most drastic of the various restructures that have marked its recent decades. Because selling books, newspapers and magazines from high-street locations have all been hit by online sales, the role of a bricks and mortar newsagent is a tough one to play. Smith’s say they make most of their money from their travel agency business (mostly in separate shops). So another owner is buying the traditional Smith’s stores and they’ll be rebranded as ’T G Jones’.†

It’s a sad end to a long history and one hopes that the new owners are able to run the stores profitably. In spite of the effects of rival online trading, there seem to be plenty of customers in my local branch, some buying newspapers, books, or stationery, some using the Post Office counter the store contains. I also hope that the signs that still hang above such shops as those in Cirencester, Stratford-upon-Avon, Worcester, Chester and elsewhere, are retained and looked after, to remind us of the long history of retailing by this once-pioneering business,.

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* I remember as a boy listening to a street newspaper seller in Lincoln repeatedly chanting a mantra that sounded to me like ‘Hurry up, folks’. When I got nearer, I saw the name of the newspaper he was selling: the Nottingham Post.

† T G Jones (which will probably be written ‘TG Jones’), is not named after a real person. It’s a name chosen, according to a piece in the Financial Times, to reflect ‘these stores being at the heart of everyone’s high street’. Hm.

Lullingon, East Sussex

At home on the Downs

I turn south off the main road between Lewes and Polegate, through Wilmington and on to the Downs. After about a mile I see a sign to the church I’m looking for, but there just seem to be two houses and some garages with cars parked in front of them: there’s nowhere obvious to stop. So I carry on down the hill to a farm where there’s somewhere to pull in. There’s one of those reassuring Sussex fingerposts with the name of the location written up the shaft: Lullington. There does not seem to be much more to Lullington than a couple of houses and a farm. I walk back up the hill to the church sign, find a brick path past the garages and into a copse, and eventually I’m rewarded with a view of the tiny church.

I came here because the church was small and picturesque and, I thought, would probably be a pleasant and peaceful spot to break a morning journey. It was all of these things. Its small size (it’s widely noised as the smallest church in Sussex and one of the smallest in the country) is because it is merely the chancel* of what was once a larger church – part of the vanished section has been left to buttress the building at the front. The destruction of the rest of the building is attributed locally to the army of Cromwell in the 17th century, but I’ve not found any concrete evidence for this. Documentary evidence cited on the Suffolk Parish Churches website seems to point to destruction in the 1670s or 1680s, possibly as the result of a roof collapse. The fact that it was not rebuilt suggests that by that time the community had shrunk to something like its current size, possibly because of the Black Death or for some other reason.† The history of this place seems so elusive that not even the church’s original dedication was known. In a ceremony of 2000 it was rededicated to the Good Shepherd.

What’s left is indeed tiny – I counted 17 seats that one could comfortably sit in – and charming. The flint and stone walls are pierced by windows that look 13th and 14th century and there’s a very simple rough-hewn font that may be Norman. The use of flint is typical of the region and the 19th-century bell turret’s walls are weatherboarded, another local building material. Even the church’s modern dedication seems right for its location, paying tribute to the sheep farming that has been a mainstay of the economy of the Downs for hundreds if not thousands of years. This is a building that feels thoroughly at home.

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* Or just part of the chancel

† Plague is often given as the reason for the desertion or depopulation of medieval villages, but causes just as common were to do with convenience (villagers sometimes ‘migrated’ to another site), the vagaries of landholding, or enclosure.