Cheltenham, Gloucestershire

The Cheltenham Festival of Literature is in full swing at the moment, so I thought it might be interesting, in between listening to what the writers have to tell us, to listen to what some of Cheltenham’s buildings have to say. I could, of course, go on at length about the town’s Regency architecture – and very beautiful its stuccoed terraces look between the autumn trees – but everyone does that, so I’ve plumped for a different approach: to look at one minor street in the town centre and see what catches my eye.

So here are some buildings in Winchcombe Street, which contains a few Regency houses, some modern sheltered flats, some shops, and several hairdressing salons. One of the latter occupies the former premises of W. W. Dowty’s Photographic Studio. They’ve kept the original sign on the fascia, and there’s a door with a tall oval pane and glazed spandrels with bevelled glass. I’m not sure of the date: perhaps some time between the end of the First World War and the beginning of the second. At the other end of the street, another hairdresser occupies a shop that must have once housed purveyors of fish and game, narrow panels of Edwardian or Victorian tiles illustrating the goods within. Tiles like these are a telling reminder that the town once had several fishmongers, whereas now people have to go to a supermarket to find someone who will mong them some fish. Meanwhile, these tiles remain, a source of historical evidence and visual pleasure.As is Cheltenham’s former Odeon cinema. This finally closed when another chain opened a multiplex in the town. It’s an undistinguished Art Deco building, with the redeeming feature of these two naked women tangled in celluloid high up on the façade. Most passers-by see only the boarded-up entrance of the cinema, steadily becoming more and more of a blot on the townscape. I’d lay odds that most of them never notice the silver ladies, two of several reminders of the unregarded past of a quiet Cheltenham side-street.