Ledbury, Herefordshire

Sweet 

This beautiful sign in Ledbury has a special resonance for me, because I had a much-loved relative who was a confectioner. R, a cousin of my mother’s, could do the lot, from chocolate work to making boiled sweets, from seaside rock to luxurious coconut ice or fudge. For a while he had a shop next to a venue – a combined cinema and theatre – where famous stars performed. Many of them dropped in for something sweet and some came back whenever they were performing next door. The demise of live gigs there was a blow, and he moved on.

His wares were good enough to sell without advertisement, and his shop didn’t have a wonderful glass sign like this. But what a joy it is.* That graceful lettering with its gradually widening and narrowing stroke widths is a delight: how difficult it must have been to do that in glass. Just as good is the crazy-paving style background, made up of glass so richly coloured it reminds me of Fruit Gums.¶ I know, I know: there weren’t blue Fruit Gums. But the raspberry red, lemon yellow, lime green, and orange seem to fit the part.

Not knowing for sure the date of this glazing, I’m going to suggest a vague ‘early 20th century’. I like to imagine glazing like this lit from behind on a dark night, so that the colours glow. Bulbs placed behind the sign could also shine their light downwards, to illuminate the goods in the window, drawing the eyes of passers-by, making their mouths water, and luring them inside. Delicious!

- - - - -

* It will be even clearer if you click on the picture to enlarge it. 

¶ Rowntree’s Fruit Gums: fruit sweets that were part of my childhood and which turn out to be still available, in the UK at least.