Birmingham

Turning point, 1

This is a surprising building for its date, which is 1913: one of the first in Birmingham’s Jewellery Quarter that’s broadly functionalist – in other words, it combines minimal ornament with features that – in theory – express the function of the structure, which contained large, light workshops on the upper floors and small offices on the ground floor. In addition, the building is designed along the lines then becoming fashionable in some parts of mainland Europe but still very unusual in Britain – box-shape, white walls, concrete beams, metal-framed windows, roof that at least gives the appearance of being flat (there are shallow pitched roofs behind the parapets). The first picture shows the side that faces on to Key Hill. The picture below is the Hockley Hill elevation,. which the owners no doubt regarded as the front – there’s a little bit of ornament here, but it is limited to baroque details at cornice level, where the building’s date is inscribed.

So what was the function of this functionalist building? It was the premises of Ginder and Ginder, diamond cutters and polishers. People in such a decorative trade might have been expected to opt for a more ornamental factory, but for some reason they didn’t. Maybe they wanted to look up to date. Maybe the structure was inexpensive to build. This may well have been a priority, since one of the firm’s selling points was that the cost of diamond-cutting in Birmingham was less than it was in the main European centres of the trade, Antwerp and Amsterdam. Modernity also seems to have been part of their ethos – they tooled up with the latest machinery from the USA when they set up their new factory. A number of Belgian refugees who came to the city during World War I increased their capacity, and there must have been a ready market back then for their stones in the factories of the jewellery quarter. There’s more about the company here. Their building is no longer part of the jewellery trade – at least some of the premises, when I passed a short while ago, was given over to a clothes business. But its architecture, stunning or stark according to your tastes, is a memorial to past glories and, arguably, to a company’s image of itself over a century ago.