Monday, September 29, 2025

York Way, London

The ‘Theophrastus effect’

It happens every now and then: you’re walking round a town or district that’s unfamiliar to you, and you notice something – an architectural detail, a combination of colours in the paintwork, a type of sign – that seems more common here than elsewhere. It can be a bit of local distinctiveness like a preference for certain patterns in pargetting, or evidence of a craftworker with notable skills, or just a fashion that has taken hold in a few neighbouring streets. Or maybe it’s just that, as you look, something strikes you and your eye and brain are alerted to other examples nearby. My personal name for this is the Theophrastus effect, because years ago I had to write something about the ancient and some would say obscure Greek writer Theophrastus and suddenly, because I was thinking about him a lot, I began to see references to him everywhere.

Walking around some of the streets near Euston Station the other week, the Theophrastus effect came into play when I started to spot metal lettering positioned over entrances to courtyards, a housing complex, and even a pub. Some of these signs incorporated fancy wrought-iron decoration and a particularly good one, the sign above the entrance to the Lincoln Arms pub, has some superb metalwork.

This is a lovely way to mark the entrance to a hostelry, drawing you into the oddly angled doorway or making a memorable impression if you’re just passing by. The letters aren’t at all bad – maybe the curved ones are less assured than the other letters, but they’re good enough to hold their own. The surrounding wrought-iron spirals, scrolls, and foliage are outstanding, in my opinion. Their inventive curves, some of which scroll, then bend in a different direction, are redolent of Art Nouveau and the way in which the foliate forms overlap the ends of the lettering slightly I find particularly appealing.

This memorable sign certainly made me want to go in, although I had a commitment elsewhere that made this impossible. I intend to go back though, not least because the building next door was covered in scaffolding, making a decent photograph of the whole pub impossible. And because, according to CAMRA,* the Lincoln Arms, which had a phase as a ‘trendy bar’ is now a traditional pub again. How pleasing that this sign has survived the various changes.

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* The Campaign for Real Ale, the organisation that has done much to improve the quality of the beer available in British pubs, as well as encouraging improvements in the quality of pubs as a whole.

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