Entranced on previous visits to Devizes by such buildings as the delightful stone-fronted Parnella House and the massive Victorian red-brick brewery, I’d overlooked the cinema, which stands between these two landmarks. When I did look at it, I found it pleasant but rather enigmatic. There are Art Deco things about it – notably the very plain pilasters or piers, which run right up to the parapet, where the central ones pierce the skyline. But the facade also has the look of an earlier era – the swags and the various curved dripstones feel to me Edwardian. Likewise the rather demure torch-bearing statues that stand on brackets above the cinema’s name: they’re a far cry from the celluloid lasciviousness of some Art Deco cinema decoration, while also avoiding the stylization or symbolism common in other 1930s cinemas, although the faux-flaming torches do feel to me a bit more akin to Art Deco.
The Devizes cinema, in its first incarnation, was an early one, opening, according to the excellent Cinema Treasures site, in 1912 as the Electric Palace. The same website also tell us that the cinema was enlarged in the late-1920s – could this be the date of this white, rather chaste facade? The latest edition of the Pevsner Wiltshire volume actually gives the date of the building as 1932 and the architects as Satchwell and Roberts of Birmingham. So what I think we have here is something very much of the Art Deco period but in a style that fits the more restrained setting of a country town better than the sometimes brash, sometimes stylish full-blown Art Deco efforts of the architects who worked for the Odeon or Gaumont chains. The current owners, according to press reports earlier this year, are said to be intending to upgrade the building. One hopes that they produce plans that are both viable and respectful of the frontage and setting, so that this modest but elegant cinema can serve the town once more.
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