LETTERS FROM SALISBURY (3)
The last of my trio of bits of lettering from Salisbury buildings is what’s left of the shop front of Knight and Company, dealers is poultry, fish, and game. Tiles formed a very popular finish in the late-Victorian and Edwardian periods for food shops and pubs. They were prized because they could be embossed with interesting designs and glazed with bright, eye-catching colours. They were also easy to clean – a plus for food retailers.
Companies such as Maws, Minton, Doulton, and Craven Dunnill produced acres of these tiles, which were stuck up walls and around windows, each piece moulded to fit the architecture. The lettering was part and parcel of the ceramic design, and often the strokes and serifs of the letterforms took on some of the flowing curves of Art Nouveau. There’s a hint of that tendency here in way the R breaks out of the imaginary box that normally confines an upper-case letter.
Pheasants no longer hang in Knight’s Game Mart and its façade is a sorry ghost of its old self. My guess is that the protruding bits were chiselled off when someone attached another sign, now vanished, over the tiles. The survivors stubbornly remain, to remind us of a time when shop fronts were seen not as the fruits of ephemeral fashion but as something built to last.
