Fine detail
It occurred to me after I did my previous post about the threshold mosaic in Hereford that I had a recent picture of another, which is better preserved and more artfully put together. On my recent trip to Poole I noticed the entrance lobby of Morton’s jewellers.* I was struck at first glance – and when I looked at it more closely, it seemed better still.
On this shop front the lobby starts at right-angles to the street before deviating to the left, making an odd shape for the mosaicist to work on. However, the result here is actually very impressive. One immediately notices a stylish border with groups of three short vertical lines that recall the triglyphs of Classical architecture. also clear to see is a very effective piece of lettering, with elongated Art Deco influenced forms and an extra-long central T. But look closer (clicking on the image to enlarge it will probably help) and you can see the careful way that the pale background tesserae have been laid. Those closest to the letters follow the lines of the strokes. Those outside the lettering area form fan-shaped swirls.
The whole thing is an impressive piece of work. It’s not strictly necessary, of course, to have an entrance floor like this. A few large tiles would have done the job. But advertising helps any business and intricate decorative work is appropriate for a jeweller’s premises. It suggests that the company cares about details, quality, and style.
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Like my Poole tile finds, this was thanks to an excellent walk guided by The Tile Lady.
2 comments:
Difficult to comment, as you've said it all! What a pity more businesses don't have something at floor level to identify them: quite a job locating a particular retailer in the High Street of a strange town! Here's the voice of experience: bumping into people, push-chairs, etc., whilst craning the neck to look at fascias...I know the retailers change, but a set of mosaic artists on standby might be just the solution!
Interesting! I heard someone on the radio recently recommending that safety signage for pedestrians be moved down to pavement level so that it would catch the attention of people walking along while looking at their phones. Could this be a 'selling point' to encourage more mosaics...
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