Taking the bus from the centre of Manchester to the Whitworth Art Gallery to save time and avoid the rain, I saw this building out of the window…and of course had to walk back to take a closer look. Manchester is full of buildings clad in terracotta, but not so many in a tasteful combination of green and cream faience that catches the eye, is in theory at least easy to keep clean, and stands out from the crowd in a way that’s an effective bit of self-advertising. Perfect of course for a cinema, The Grosvenor Picture Palace no less, its Art Nouveauish lettering announcing that for a small fee, anyone can luxuriate in palatial surroundings while enjoying the latest in cinematic entertainment.
It’s an early cinema, designed in 1913 and opened in 1915,* when the 1000-seater claimed to be the largest outside London and offered, in addition to films, the opportunity to play snooker or billiards in the basement.† The architect was a local man, Percy Hothersall, who designed several cinemas and on this occasion worked with the Middleton Fireclay Works of Leeds to produce the ceramic cladding for the building. Pilasters, swags, roundels, circular oeil de boeuf windows, and a shallow dome on the corner produce an effect of decorative classicism. It’s fairly formulaic stuff that would have been bread and butter to both the architect and the ceramics company, but it must have looked sophisticated to most of the cinema’s first customers.
Cinemas like the Grosvenor were part of a swelling tide of picture houses, which became more and more popular as the film industry got going. Architect Percy Hothersall was drawn into this trend, not only designing cinemas, but sometimes taking his fee in shares in cinema companies. He seems to have made a lot of money out of this, but apparently invested his profits unwisely, and was declared bankrupt in 1926. It’s a sad story, all the more so because the popularity of cinema-going lasted until well after World War II and a wiser investor could have continued to make profits. The Grosvenor showed movies until 1968, after which, like so many cinemas, it was used as a bingo hall before it became a pub. The eye-catching exterior is no doubt just as effective an advertisement as it originally was.
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* Cinema was barely 20 years old at this point. The Lumière brothers first demonstrated their Cinematographe in December 1895. The first decade of the 20th century saw the rapid growth of film industries in many countries.
† I’m indebted to the Architects of Greater Manchester website for information about this building and its architect.
