Newport, Shropshire

Gilded glamour

The time-honoured advice to ‘look up’ when walking down a street in a town or city seems spot-on for the centre of Newport, Shropshire, where one can see good quality Georgian and earlier buildings standing proud above much later shop fronts. It’s also worth pausing to look at the shop fronts, though. This is one of the best. I don’t know its exact date, or what the business was that put it there, but I’d say it’s 1880s or 1890s, and the building’s listing descriptions concurs, with an estimate of ‘late 19th century’. By the end of the Victorian period, many High Street shops were being fitted with quite lavish fronts, as retailing became highly competitive and shopkeepers vied to catch the eye of everyone who passed by. Increasingly too, shopping was becoming a leisure activity for the middle classes and, as some of this leisure was window-shopping, the people behind the counter liked to put on a good show to lure the window-shoppers inside. Part of this tendency was also about glamour or exclusivity – a fine shop front projected an upmarket image.

The designer of this shop front was given the scope to produce something outstanding. Polished pink granite, a popular material in the 1880s and afterwards, was used for the pilaster running up the front on the left – the stoneworker added vertical flutes to the upper part for extra visual interest and an elaborate cartouche design above with scrolls and a green oval. Polished grey stone lines the sloping stall riser (the strip beneath the bottom of the windows) and the windows themselves are large and lined with only slender metal columns. The panes would have been smaller in the 19th century – the big sheets of plate glass that we see today are modern.

The really special part of the front is the central section, with a dark wooden glazed door and a stunning panel above. This panel with its gilded scrolls and putti, plus the ironwork, also partially gilded, beneath, oozes quality. I wonder if this was a jeweller’s shop, or if it belonged to a seller of some other type of luxury goods. My photograph of this centrepiece also shows another telling detail., The ceiling of the entrance lobby has a dark wooden frame holding four pieces of mirror glass. This was a cunning trick to make the doorway a little lighter, while also giving those entering the odd sensation of seeing the reflection of the tops of their heads. I’ve seen this trick at least once before, above the entrances to what was originally the big ‘flagship’ store of Boot’s the Chemist in Nottingham. In combination with the gilded putti and scrolls, this makes a stunning shopfront that must have impressed the people of Newport in the 1890s and still impresses me today.

The complete frontage: Georgian above, Victorian below

Northwich, Cheshire

Ancient and modern

I’d read that there was an early cinema building in Northwich, but I wasn’t prepared for quite how handsome it is – one of the town’s few buildings that’s good enough to be listed, in fact. Its architects, William and Segar Owen of Warrington,* working in 1928, did not choose to produce some pastiche of Cheshire’s indigenous timber-framing, neither did they go for the latest Art Deco style, soon to become de rigeur for cinemas up and down the country. Instead, they adopted the vocabulary of neo-classicism: cornices, architraves, a central section that breaks forward decorated with swags, honeysuckle, and rosettes. Even the way in which the whole building is raised on a plinth, with the entrance up three steps from the pavement level, reminds one of ancient Greek temples. Beneath the neo-classical skin is a steel frame, perhaps to protect the building from the subsidence prevalent in the town due to the removal of subterranean brine by the salt industry.

One challenge for an architect designing the facade of a cinema is the lack of windows to break up the expanse of wall. The only place you want windows in a cinema is the foyer. The designer here avoided an uninterrupted blank wall by adding mouldings to the frontage to make a series of panels, which are now picked out in pastel shades.† The windows that flank the entrance are emphasized with striking diagonal glazing bars, recalling the design of gates and grilles in reconstructions of ancient Greek temples.

The central focus, only partly obscured by the building’s glazed canopy, is the large entrance arch, with its sculpture of a pair of putti (very classical) flanking a camera on a tripod (very Hollywood), a witty icon of the building’s function.¶ Early cinemas often combined ancient and modern (one thinks of the Art Deco inflected Egyptian and classical decoration of a building like the Forum in Bath, for example). Northwich’s Plaza achieves this with style. Back in 1928, the people of Northwich would have needed no reminder of what lay behind this intriguing facade – much of the population was drawn to the movies as the latest form of entertainment, and everyone would have known that this was a cinema. Today, after decades as a bingo hall, the Plaza is now a music venue, and it’s nice to have this small reminder of its original use.

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* William Owen worked at William Lever’s model village at Port Sunlight, a very different but highly distinguished project. Segar and Geoffrey Owen were his architect sons. Some authorities suggest that the member of the partnership who worked on this building was in fact Geoffrey.

† Earlier images show brighter colours, but the current scheme looks in keeping with the building’s design.

¶ Please click on the picture to see the details more clearly.

Oxford

 

Magic flutes

A few weeks ago I found myself talking to another author about the demise of second hand bookshops (victims of internet sales and the now-common shops that sell used books for charity) and the similar disappearance of music shops. Since we were near Oxford at the time, we spoke of a couple of music shops in the city that had disappeared. As I’d forgotten their names, my interlocutor put me right. ‘There was Taphouse’s in Magdalen street, and Russell Acott in the High Street,’ he reminded me. ‘And even a stall selling second hand records in the covered market,’ I added.

Later, I remembered that I’d actually taken some photographs of the shop front of Russell Acott’s in the High Street, because of its charming carved decoration.* How could one not taken a second, or third, look at carved musical putti blowing flutes† and playing other instruments such as the horn or the lyre? Especially when some of them are accompanied by tiny scrolls inscribed with the date of the frontage: 1912. And when they are surrounded by crisply carved foliage. And when the carver has made the putti more animated and distinctive by giving them a strong three-dimensional quality – look how the knees are set forward, the hands stick out from the surface of the carving, and the feet break out of the space between the arches.

If you’ve read this far, you’ll get the impression that I really like this kind of thing. I particularly admire the quality of the craftsmanship, the way in which the carvings fit the kind of business, the fact that this sort of thing is strictly unnecessary but the shop owner wanted their facade to be especially elegant, and the way in which the carving combines advertising with a kind of generosity – the public street was enhanced by this bit of whimsy. In my opinion, it still is.

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* This shopfront was created by Acott’s, who merged with another music business, Russell’s, in 1950. The company traded from this shop until 1998, when they moved to an out-of-town location. Russell Acott finally ceased trading in 2011, competition from online sellers meaning that when the owners retired, the business closed for good.

† Or are they piccolos?

Hollen Street and Wardour Street, London

Five early pieces: 3

Here is a further re-posting, part of my series to mark this blog’s fifth birthday. Perhaps my readers will forgive my for including another one relating to printing and publishing – after all, such businesses have been central to my life for a long time.

High above Hollen Street, in one of Soho’s unregarded corners, a group of putti are making music. It seems a strange decoration for this otherwise industrial-looking building in a Soho side street. But this plaque, and another up the street that depicts putti churning out pages on a printing press, are a clue to the building’s origins. This was the printing works of the music publishers Novello’s, just around the corner from their offices (now Chappell’s) in Wardour Street.

Both these buildings were designed by Frank L Pearson, who was the son-in-law of the company chairman and the obvious choice for the job. The printing works came first, in 1898, and were followed in 1906 by the offices, all in brick with stone dressings. The office building has a beautiful small concert room on the first floor, done out in the style of a 17th-century hall – the kind of oak-panelled room you find in a country house or Oxbridge college of the Commonwealth period or just after. It’s not normally open, but can be glimpsed, often lit up, from the comfort of the pub opposite in Wardour Street. Among the neon-lit media offices and restaurants of Soho, the concert hall and the charmingly decorated printing works form a throw-back to another time.

                                         The George, Wardour Street

Postscript 2012 Novello’s (now part of the Music Sales group) is a 200-year-old company that found success in the Victorian period by selling affordable editions of music, championing British music, and selling scores of work by European composers from Berlioz to Wagner. Although I’m no musician, I’d long been aware of their publications, but first noticed their building when drinking in the George, the pub opposite in Wardour Street, one evening. To commemorate this I add a photograph of the pub, with its plaster relief of the Prince of Wales and its stripy walls and elaborate window bays – very much in the late-19th century fashion and no doubt influenced by buildings designed by Norman Shaw and Ernest George. Here’s to it.